By Karin Risko
These tips may be simple, but they're often overlooked. Don't put a table between you and trade show attendees. Make them come into your booth. In addition to promotional literature, have something in your booth that's innovative, memorable or fun and draws guests to your booth. It doesn't necessarily have to relate to your business. For example, turn instant photos into buttons or magazine covers in a frame (with your company info. imprinted on it of course). Or it can relate. If you're promoting a commercial pilot service, a flight simulator could be a fun and a sought after addition to your booth.
Give away really good premiums. However, don't just leave them on the table for anyone to grab. A successful financial planner I know hands them out only after carrying on a conversation with individual attendees and after getting their business cards. If they're very good premiums, people will seek you out and willingly hand over their cards.
Make sure someone is always at your booth. Don't ever leave it unattended. People don't like that. I think trade show exhibits work best with 2 or 3 people in the booth at a time. One person can get tired easily and lose his/her enthusiasm. With two or three people, the enthusiasm level remains higher much longer.
1 comment:
Trade Show is the very good marketing technology to promote our product to directly in market.thanks for the post....
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